Bright, dynamic, and contemporary
This key visual series captures ISB - UEH’s dynamic student spirit. I led the direction and photography, aligning closely with the brand’s creative vision.

Professional, academic, and success-driven
This campaign was created for the PSO MBA program to reflect the confidence, intellect, and professionalism of its learners. I led the creative direction and photography, ensuring each frame communicates the brand’s values with clarity and sophistication.

Youthful, connected, and future-ready
This key visual was designed for KFO’s transfer study abroad program, capturing the vibrant energy, diverse personalities, and global spirit of next-gen students. I led the direction and photography, ensuring the visuals reflect both brand freshness and aspirational storytelling.

Confident, youthful, and globally minded
This was produced for Western Sydney University Vietnam to showcase its vibrant student community. I directed and photographed the campaign to reflect confidence, inclusivity, and internationally, aligning with the university’s contemporary brand identity.

Playful, nurturing, and future-focused
This visual series was created for Scotch AGS - an Australian international school in Vietnam to highlight its student-centered learning environment. I directed and captured authentic, lively moments across academic, creative, and outdoor settings, aligning with the school’s holistic education philosophy.